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CoverGirl Launches its First #BeACovergirl Contest

Three winners will be faces for the brand, redefining what it means to be beautiful.

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By: Rachel Klemovitch

Assistant Editor

CoverGirl has begun its first-ever #BeACovergirl contest. The brand is helping up-and-coming creators jumpstart their careers. Three grand prize winners will become the newest creator faces for CoverGirl.
 
To enter, participants have to complete a registration form and upload a one-minute video or a TikTok link expressing why they wish to be the next Cover Girl. Entrants do not have to be feminine, flawless or famous to enter.
 
CoverGirl has partnered with 10 mid-tier creators and three mega-creators to inspire people to participate, including Leiliani Green, Amanda Diaz and Emira D’Spain. 
 
Coty’s chief brands’ officer, Stefano Curti said: “For over 60 years, Covergirl has been a brand centered on the idea of discovery. Discovery of unique talent, of fresh perspectives, and beyond discovery, realizing your dreams. Today, we are thrilled to live this mission in a new and thoroughly modern way, by harnessing the power of social media to discover the unique talents and voices out there and inviting them to become an active part of the CoverGirl community.”
 
Visit the BeACovergirl site for more information. 

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Last year CoverGirl launched its Cleantopia plant-powered mascara. The brand also redesigned its press powder compact with less plastic. 

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